How much does digital marketing cost?

Let’s say you’re trying to drive more traffic to your new website or online store, and you’ve heard that digital marketing may be the way to go. But you’ve also heard that digital marketing can become quite expensive, and you don’t have a very big budget. So should you be using it, or not?

Well, the first thing to understand is that there are numerous types of digital marketing, and they’re far from equal. Some, like search engine optimization (SEO) and social media marketing (SMM) can be very cost-effective, or even free. Others, including search engine marketing (SEM), can get expensive if you’re not careful. SEO is usually best contracted to an experienced SEO consultant, while SEM or Google Ads management is best left to a SEM specialist.

Below, we take a closer look at the amount you can expect to pay for high-quality digital marketing in the modern world.

How Much Do Various Types of Digital Marketing Cost?

As we noted above, different types of digital marketing can cost significantly different amounts. For example, SEO can be completely free if you do it on your own, while things like Google Ads can range to tens of thousands of dollars per month. But of course, this depends on how much you want to advertise.